The technosexual woman of today

Sometime ago, cars, bikes, gadgets were considered boys’ toys. If women made a style statement with clothing, jewelry, shoes, and purses, men made it by displaying their happening possessions. Lately, however, the fashion scene seems to be changing. With men becoming metrosexual, women are becoming extremely obsessed with possessing gadgets, thus showcasing yet another side of their individuality.

What do we call this new woman? Technosexual? That’s the only term I can coin now. Fashion has evolved with time, and with the current technological times, can women’s fashion be bereft of it?

Technology must have invaded fashion ages ago when they set up schools and institutes that impart years of education in ‘Fashion Technology’. For the lay man, the term may have sounded like a misnomer. Defining the technology of fashion is beyond the common man’s aptitude. However, in today’s world, with terms like fashiontronics doing the rounds of the fashion industry, technology and fashion are evidently great pals.

Earlier, mobile phones, laptops, and other gadgets were just a necessity. However, they soon started making fashion statements. Colors and shades have always mattered not just in clothes or lipsticks but in cars, home appliances, and personal gadgets. With fast changing trends, it was only obvious that personal gadgets became as important to the fashion-conscious souls as the color and texture of their attires, hats, shoes, belts, wallets, and purses.

The fashion-conscious, technosexual woman walking on the street is no longer just showing off her newly acquired Gucci footwear but also her latest Bluetooth and the savvy laptop popping out of her big Prada purse. And, no, it’s not just the high society ladies who are becoming technosexuals, your next-door girl too is.

She may be the taskmaster or the workaholic at work, but the technosexual will rather invest in a good-looking laptop than a ‘geeky’ one. The urban woman does not want to be known as the bimbo but the intelligent, tech-savvy, know-it-all woman.

A search for the term ‘fashiontronics’ fetches me 827 results in Google today. In a few months or a year, the number could rise to a hundred thousand. But then, we know the woman of today is not waiting for a term to define the trends in fashion. The technosexual woman already knows it all.